How have your appeals been performing? Are you acquiring more donors? Getting first-time donors to give again? Retaining past donors? Upgrading donors? Do you know which donors are the best candidates for upgrades? Monthly giving? Bequests?

Simply put, if you can’t measure it, you can’t improve it. And, after you measure it, you need the tools to segment your database to target the best audiences for the right appeal message. We have the solution for you.

Our Donor Audit measures key metrics—including donor retention, lapsed donor reactivation and lifetime value—providing actionable insights to make decisions, and produces an Action Plan using predictive modeling to identify donors that are best suited for upgrades, monthly giving, bequests and more.